Kayla Griffith
Founder & Brand Strategist
With 9+ years of experience spanning photography, video production, and marketing strategy, Kayla founded Marmalade Media to help businesses create visual content that actually drives results — not just likes, not just compliments, not just a pretty Instagram grid. Real, measurable business results. Leads generated. Revenue increased. Brands built.
The Journey
Kayla's career started behind the camera, but it did not stay there long. While most photographers focus purely on aesthetics, Kayla saw a gap that no one else seemed to be addressing. Businesses were spending thousands of dollars on beautiful content that was not connected to any marketing strategy. The photos looked great on Instagram, but they were not generating leads, building trust with the right audience, or driving revenue. They were decorative — not functional.
That realization changed everything. Kayla immersed herself in the world of marketing — studying direct-response advertising, brand positioning, consumer psychology, and digital marketing strategy alongside her creative work. She learned what makes content convert, not just look good. She studied the frameworks behind the highest-performing ad campaigns, the psychology of visual storytelling, and the science of what makes people stop scrolling, pay attention, and take action.
The result is a unique approach that combines artistic vision with business acumen. Every project Kayla takes on starts with one question: “What does this content need to accomplish for your business?” Not “What will look cool?” or “What is trending on Instagram?” — but what will actually move the needle for your bottom line.
This strategy-first philosophy led Kayla to found Marmalade Media with a mission to bridge the gap between creative production and marketing results. She built a company where every photoshoot starts with a strategy session, every video begins with a script tied to specific goals, and every piece of content is designed to deliver a measurable outcome.
The Marketing Mind Behind the Camera
What makes Kayla different from other photographers and videographers is not just her creative eye — it is her marketing brain. She does not just know how to make content look beautiful. She knows why certain images outperform others on social media. She understands the psychology behind what makes someone stop scrolling, click a link, or book a call. She can look at a client's marketing funnel and identify exactly where visual content will have the biggest impact.
This dual expertise means Kayla does not just create content — she creates strategic assets. The headshot that is optimized for LinkedIn engagement. The brand photos that are specifically composed for website hero banners, social media ads, and email campaigns. The video ads built on a direct-response framework that has demonstrably cut client costs per lead by over 85 percent.
Kayla works directly with every client from the initial strategy call through final delivery. You are never handed off to a junior associate or a freelancer. When you hire Marmalade Media, you get Kayla — her experience, her strategy, and her creative direction guiding every aspect of your project.
Areas of Expertise
Results That Speak
Under Kayla's leadership, Marmalade Media clients have seen transformative results. One client — fitness coach Jono Long — reduced his cost per lead from over $100 to under $15 through strategy-driven video ads. Ninety percent of his leads now come from social media content produced by Marmalade Media. That is not a lucky break — it is the predictable outcome of applying direct-response marketing principles to video production.
Another client built an entire visual brand identity from scratch that positioned them as the authority in their space within months. Their new brand photography was deployed across their website, social media, email campaigns, and paid advertising — all from a single strategy-driven production session.
Kayla's work is not about winning photography awards (though the work is certainly award-worthy). It is about helping businesses grow through intentional, strategic visual content. If you want content that converts, not just content that looks pretty, Kayla is the strategist you want on your side.
9+
Years of Experience
85%
CPL Reduction for Clients
500+
Projects Completed
Industries Kayla Has Worked With
Connect With Kayla
Ready to discuss your brand's visual strategy? Kayla works directly with every client to ensure your content is aligned with your goals and positioned to deliver real results. Schedule a free strategy call or follow along on Instagram to see the latest work and behind-the-scenes content.
Explore Our Services
Brand Photography
Strategic brand imagery that tells your story and drives results across every marketing channel.
Learn More →Video Production
Full-service video production from concept to final cut, including ads, corporate video, and social content.
Learn More →Case Studies
See real results from real clients — including the campaign that cut cost per lead from $100+ to under $15.
Learn More →About Kayla — FAQ
Kayla Griffith has over 8 years of professional experience spanning photography, video production, and marketing strategy. Her career started behind the camera, but she quickly recognized that beautiful content without a marketing strategy does not generate business results. She studied direct-response advertising, brand strategy, and digital marketing alongside her creative work, developing a unique approach that combines artistic vision with business acumen.
Yes. Kayla leads the creative direction and client strategy for every Marmalade Media project. She is personally involved from the initial strategy call through final delivery, ensuring that the content produced is aligned with your goals and positioned to deliver results. This hands-on approach is what sets Marmalade Media apart from larger production companies where you might never meet the person making creative decisions.
Kayla has worked with clients across a wide range of industries including food and beverage, fitness and wellness, real estate, coaching and consulting, professional services, beauty and fashion, and e-commerce. Her marketing background means she adapts her creative approach to the specific audience and competitive dynamics of each industry.
Ready to Create Content That Converts?
Schedule a free strategy call and let's build your brand.