Video Ads for Business
Most video ads look great but do not convert. They win awards and get compliments — but they do not generate leads, lower your cost per acquisition, or fill your calendar. Our video ads are different. They are built around a proven direct-response framework: hook, story, offer, call-to-action. The result? One of our clients — fitness coach Jono Long — went from spending over $100 per lead to under $15 per lead. And 90 percent of his leads now come from the social media ads we produced.
Real Results, Real Numbers
$100+ to $15
Cost Per Lead Reduction
90%
Leads Now From Social Ads
3-5x
Typical ROAS Improvement
These are not hypothetical projections. These are real results from a real client running real campaigns with the video ads we produced. Jono Long, a Houston-based fitness coach, was spending over $100 per lead on his Facebook and Instagram ad campaigns before working with us. The videos looked fine, but they were not built on direct-response principles — there was no hook, no structured narrative, and no clear call-to-action.
We rebuilt his video ad strategy from the ground up. New scripts built on a proven hook-story-offer framework. Multiple ad variations filmed in a single session. Platform-specific edits with captions and motion graphics. Within weeks, his cost per lead dropped to under $15, and 90 percent of his new client leads began coming from social media advertising.
The Video Ad Framework That Converts
Every high-performing video ad follows a structure. It is not about being the most creative or having the biggest budget — it is about understanding what makes people stop scrolling, pay attention, and take action. Here is the framework we use:
The Hook (First 3 Seconds)
You have 3 seconds to stop the scroll. That is it. If your opening does not grab attention immediately, the rest of the video does not matter. We test multiple hooks per ad — bold statements, provocative questions, pattern interrupts, and unexpected visuals — because the hook is the single biggest lever for ad performance. A great hook can double or triple your view rate overnight.
The Story (5-20 Seconds)
Once you have their attention, you need to keep it. The story section establishes a relatable problem, builds empathy, and positions your product or service as the solution. This is not a product demo or feature list — it is an emotional connection. We script stories that mirror your ideal customer's internal dialogue: the frustration they feel, the results they want, and the transformation that is possible.
The Offer (5-10 Seconds)
The offer is not just your price — it is the total value proposition. What are they getting, why is it valuable, and why should they act now? We craft offers that feel irresistible by framing the value correctly, addressing objections before they arise, and creating urgency without being pushy. A strong offer turns interest into intent.
The Call-to-Action (Final 3-5 Seconds)
Tell them exactly what to do next. Click the link. Book a call. Download the guide. Visit the website. The call-to-action must be clear, specific, and easy to follow. We test different CTAs to find which language drives the most conversions — because sometimes the difference between “Learn More” and “Book Your Free Call” is a 40 percent improvement in click-through rate.
What's Included
Every video ad package is designed to give you everything you need to launch, test, and scale — not just a single video file.
Who This Is For
Service-Based Businesses
Coaches, consultants, agencies, doctors, lawyers — anyone who generates leads through calls, consultations, or appointments. Video ads are the fastest path to a full calendar.
E-Commerce Brands
Product-based businesses that need to demonstrate value quickly. Video ads consistently outperform static image ads in conversion rate and return on ad spend.
Local Businesses
Restaurants, gyms, salons, medical practices — businesses that need to reach customers in a specific geographic area. Video ads on Facebook and Instagram are among the most cost-effective local advertising available.
Course Creators & Coaches
Selling digital products, programs, or coaching? Video ads built on our hook-story-offer framework are the highest-converting format for launching and scaling offers.
Businesses Burning Ad Budget
If you are spending money on ads that are not working, the problem is almost always the creative — not the targeting or the budget. We rebuild your video ad creative from the ground up.
Brands Scaling With Paid Media
You have found product-market fit and you are ready to scale. You need a steady pipeline of fresh, high-performing video ad creative to avoid ad fatigue and maintain performance.
Our Process
Our 3-step process is designed to produce video ads that convert from day one — not after months of expensive testing.
1. Discovery Call — Research & Script
We research your audience, analyze your competitors' ad creative, and study what is working in your industry. Then we write direct-response scripts built on the hook-story- offer-CTA framework. You review and approve the scripts before we film. We typically write 2 to 3 concepts with multiple hook variations — giving you 6 to 10 ad variations from a single shoot.
2. Production — Film the Variations
On shoot day, we film all concepts and variations in a single, efficient session. We direct you through every take, coaching delivery, pacing, and energy. We shoot multiple hooks, multiple angles, and multiple lengths so we have maximum flexibility in post-production. Most video ad shoots take half a day, though complex campaigns may require a full day.
3. Launch & Track — Edit, Format, Deploy
Each ad variation is edited with professional pacing, captions, motion graphics, and music. We deliver platform-specific versions for every channel — horizontal for YouTube, vertical for Reels and TikTok, square for feed posts. We also provide a testing strategy document with recommendations on which variations to test first and how to read the performance data.
Platforms We Produce For
Related Services
Video Production
Need video beyond ads? We produce corporate videos, brand stories, training content, and more.
Learn More →Social Media Content
Pair your paid ad strategy with organic social content for a complete funnel that builds awareness and converts.
Learn More →Brand Photography
Add still image ad creative to your campaign. Many clients produce photo and video ads in the same session.
Learn More →Video Ads FAQ
Video ad production packages typically range from $1,500 to $4,000 depending on scope and complexity. A single video ad with multiple variations starts around $1,500. A comprehensive video ad campaign with multiple concepts, hooks, and platform-specific versions starts around $2,500. Every package includes strategy, scripting, filming, professional editing, captions, and platform-specific formatting. We provide a detailed quote after your strategy call.
It depends on the platform and the goal. For Facebook and Instagram feed ads, 15 to 30 seconds performs best. For YouTube pre-roll, 6 to 15 seconds is ideal for skippable ads. For TikTok and Reels, 15 to 60 seconds works well. We produce multiple length variations from every shoot so you can test and find what works best for your audience. The hook — the first 3 seconds — is the most critical part regardless of total length.
We focus on what we do best: producing high-quality, strategy-driven video content. We do not manage ad campaigns (media buying, audience targeting, budget optimization). However, we work closely with your marketing team or ad manager to ensure the videos are optimized for your campaign objectives. If you need an ad management recommendation, we can connect you with trusted partners.
A standard video ad package includes 3 to 5 variations per concept. Variations typically include different hooks (the first 3 seconds), different lengths (15-second, 30-second, 60-second), and different calls-to-action. This gives you enough creative assets to run proper A/B tests and identify your top performers without burning through your ad budget on a single untested video.
Yes. While we prefer in-person production for the highest quality, we have developed a remote video ad production process that works well for clients outside of Houston. We handle all strategy, scripting, and direction over video calls, then guide you through self-filming with professional coaching. We handle all post-production including editing, graphics, captions, and platform formatting.
Stop Burning Ad Budget on Videos That Don't Convert
Book a free strategy call and let's build video ads that actually generate leads.